Zee Melt 2018

Hey guys! A lot of you have been asking me what is “Melt” on my hosting videos. So, I thought for once & all, I’d clarify with you guys. ZEE MELT is one of India’s biggest festivals for disruptive marketing and communications and under the same umbrella, there is “MELT”- an advertising & marketing portal and magazine. So, I anchor for MELT’s weekly digital show ‘Creative Picks’ where I talk about the latest in marketing innovations and communication pieces from all over the world. I review national and international advertising campaigns, marketing activation, spot trends and cover events. And THIS is my full-time job.

So last week, I attended Zee Melt 2018 and it was a superb event!! I attended around 8-9 sessions in a span of two days and my favourite ones were “The Corporate Setup” by Nick Vinckier, CSO – MENA, Duval Union Consulting, a keynote by Sir Martin Sorrell, “The Rise of Female Economy” by Sakshi Choudhary, Creative Controller, Ogilvy India, the power of TV, the New Wakanda and brands & YouTube. All in all, very insightful and comprehensive.

The expo area had so much going on… take a look:


This is what I love about filmmaking! #zeemelt2018 @andflix

A post shared by Ritwika Gupta | Spotlight xoXo (@ritzdotcom) on

The fest also ended with the KCA awards and here’s sharing some photos of the awards night. Amitabh Bachchan received the masters of creativity award for his immeasurable contribution to the world of advertising and marketing…


Posted by Ritwika Gupta on Saturday, 2 June 2018


Posted by Ritwika Gupta on Saturday, 2 June 2018

All in all, had a great time !!



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Post Author: Ritwika

I'm a full-time anchor reporting on lifestyle, luxury, entertainment & film reviews. I also write features on media/advertising and host a hell of a lot events. I love to blog about fashion, beauty & films... & that's pretty much how Spotlight came about. www.spotlightxoxo.com

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