Irrfan Khan endorses IndiaMART’s #Aaramkitune

Hey, guess what guys? Have you heard of IndiaMART, India’s largest online marketplace? It is currently houses over 15 lac sellers and hosting over 3.5 crore products, IndiaMART has been effectively assisting millions of buyers fulfil their needs, both business and personal.

Featuring Irrfan Khan, IndiaMART featured its new brand campaign today, with the campaign’s main message being “Kaam Yahin Banta Hai”.

The campaign aims to create a widespread cognisance about the multitude of opportunities offered to the buyers by the company worldwide. People can easily find sellers from different product categories by logging onto IndiaMART. The campaign features actor Irrfan Khan as an up-to-date and knowledgeable employee of a manufacturing house. He is confident about his requirements being fulfilled easily by IndiaMART in many areas. He simply plays a tune, and almost like magic, his requirements are fulfilled- suggesting that relevant sellers can be found easily on IndiaMART. Check it out!


Conceived by McCann, the focus of the campaign is predominantly on the modern buyer, who demands trouble-free buying to fulfil his needs.

Sumit Bedi, the Vice President- Marketing, IndiaMART, says “We are extremely thrilled to roll out our first multi-media campaign, which focuses on increasing the brand awareness for IndiaMART, and also aims at establishing a stronger connect with the buyers. According to a recent global research, businesses spend 52% of their time in identifying the right business partners. This is where IndiaMART comes into the picture. A move in this direction, the TVC seeks to highlight the fact that IndiaMART allows buyers to shorten the time they spend in doing the same and find genuine sellers with help of just a click.”

He also mentioned, “Our brand thought ‘Kaam yahin banta hai’ perfectly captures the essence of IndiaMART and how it has made possible for businesses to get their work done in no time. Irrfan has lent realism to our brand, with his extremely effective style of communicating messages, with which a common man is able to connect. Along with this, I am confident that the right blend of mass media channels would ensure that we reach out to all and clearly convey what we stand for.”

Social media marketing  is also being used by IndiaMART, as people are asked to share share their favourite #aaramkitune. This is to create the longest playlist of Aaram ki tunes.
So what are you waiting for? Log onto twitter and facebook and hashtag your #aaramkitune !




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Post Author: Ritwika

I'm a full-time anchor reporting on lifestyle, luxury, entertainment & film reviews. I also write features on media/advertising and host a hell of a lot events. I love to blog about fashion, beauty & films... & that's pretty much how Spotlight came about.

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