Global Desi AW’14 collection MiMaMo

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Global Desi AW’14 collection MiMaMo

Last Friday, I had an amazing time attending a new collection launch by one of my favourite brands – Global Desi. I was ecstatic when I got my invite for the Global Desi Autumn/Winter collection 2014 Bloggers Meet. I’ve seen many of the Global Desi garments at stores, in malls and fashion weeks but never really got a chance try out any myself.

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When I reached the venue, I was warmly welcomed by Global Desi’s eloquent staff.The store was so colourful and brightly decorated. Quite naturally, I was mesmerized! There was a complete bohemian vibe in the air neatly blended with a fusion of ethnic and urban wear.

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The Autumn/Winter 2014 collection is called MiMaMo and it is inspired by the beauty of heritage and the vibrancy of art. Mithila, Madhubani and Mosaic are the inspirations behind the collection making it a unique mélange of Indian and global contemporary fashion.

I was impressed with the entire collection. It was vibrant, unconventional and the bold graphic prints were blended in a stylish array of contemporary silhouettes like dresses, skirts, jumpsuits, maxi dresses, blouses, pallazo pants, and cropped tops. Take a look at some of the products –

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I loved the yellow top which I am holding below. And also the cute blue shirt-dress which I so wanted to try out!

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… And indeed I did!

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This was the Amissi Dress taken from the MiMaMo look book. I found the dress to be chic and vibrant. It had the youthful appeal while maintaining a certain level of modern flair.

Amisi Dress Rs 1499

I liked some of the accessories as well. The golden charms were lovely but I particularly loved the neck pieces. The beaded necklaces were skilfully designed. They highlighted the innate beauty of medieval art with a slight Asian touch to it. You like?

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But what caught my eyes was this stunning blue Anissa Blouse.

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Isn’t it so pretty? I was completely sold.

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The royal blue and golden colour combination was the first thing which appealed to me. The blouse was a striking blend of Indo-western influences with stylish high-low cuts, traditional gold-printed embroideries and modern geometric designs. This was also taken from the MiMaMo look book.

Anissa Blouse Rs 1499 and Iksha Pants Rs 1699 (4)

It was something refreshing and one could wear it over a pair jeans or even churidaar. I chose to style it with a pair of stylish Iksha pants. I was happy to try it on and pose on the cute MiMaMo boat !

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Little did I expect that Global Desi would end up gifting me the same! Thank you so much Global Desi for the fantastic present – you made my day!

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Here’s what leading designer Anita Dongre had to say –

“Indian art and culture is a constant source of inspiration for me. The colours, the design, the fables are all so vibrant and blends beautifully with modern influence. Mithila, Madhubani and Mosaic are the staples of my MiMaMo collection and this gives the collection the happy vibe of India.”

Of course, to keep the enthusiasm up and going, we were accompanied by champagne & some delicious starters were served too. Notice the cute flags?

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Overall, it was so much fun and I had a blast!  Girls, you should totally check out Global Desi’s beautiful Autumn Winter 2014 collection – MiMaMo. Prices starting from Rs 1,099, the collection is available at exclusive stores .

Xoxo

Ritwika

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About Global Desi

Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal.  Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them to create international appeal. Launched in 2008, the brand is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013. Plans are underway to open it in other destinations all over the world. For news on new collections, style updates and more log onto www.globaldesi.in

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