IndusInd Bank has signed up with famous bollywood personality, Farhan Akhtar to endorse the brand. The association with the multi-talented actor kicks off with a new advertising campaign designed to communicate the bank’s latest innovative proposition ‘Video Branch’.
The bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a ‘high street’ brand.
In the recent past IndusInd Bank has launched other brand campaigns with bollywood actors such as Sharman Joshi, Jimmy Shergill, Neetu Singh Kapoor, Ranvir Shorey and Omi Vaidya. All the advertisement campaigns have been developed using interesting and strong consumer insights and executed with lively, humorous & relatable situations. Each campaign has focused on a specific product and its relevance to the current environment.Commenting on the association Farhan Akhtar said “I am happy to be associated with a young and fast growing brand which has responsive innovation as an integrated theme. I have seen the earlier brand campaigns by the bank and I am sure my association with the Brand will complement the Brand growth and take it to new heights.”
The bank intends to establish itself as a high street brand on the back of its innovative customer propositions and interesting brand campaigns. In August this year, IndusInd Bank was ranked 19th most valuable brand in India in the BrandZ Top 50 survey powered by the WPP and Millward Brown. IndusInd Bank was also ranked 39th in the Interbrand Best Indian Brands Study – 2014.