Zee Melt 2018

Hey guys! A lot of you have been asking me what is “Melt” on my hosting videos. So, I thought for once & all, I’d clarify with you guys. ZEE MELT is one of India’s biggest festivals for disruptive marketing and communications and under the same umbrella, there is “MELT”- an advertising & marketing portal […]

I’m Obsessing Over These Urban Decay Products

It’s such a shame that Urban Decay is STILL not available in India (Mumbai) but you know what, I cannot stop obsessing over these products from Urban Decay! Urban Decay’s upcoming Vice Liquid Lipstick collection promises to provide long-lasting and waterproof. I am stoked by the wide range of shades (there are 30 shades – […]

The Girl In The Yellow Dress

Now, that it is summer, you’ll start to notice yellow popping up all over Instagram. Call it mustard, marigold, or lemon — all these tones fall under the yellow category. Earlier this year, fashion runways saw brands like Balenciaga and Calvin Klein showcasing their bright yellow collections. Bloggers, celebrities and models ditched the silver, black […]

My New Show !!

Hey guys, I am super excited to share my brand new weekly show with you! It’s called  ‘Creative Picks’ and this show explores the fascinating world of advertising and marketing. On this show, I am going to be reviewing the latest communications pieces and marketing innovations from around the world. Each episode of ‘Creative Picks’ offers a […]

A Touch of Pink

Once every few months, I find myself standing face to face with the demons of existential crisis. Everything I do seems to be punctuated with a question mark. Everything around me seems utterly meaningless. It’s all a blur. The only thing that remains with me is my love and belief in things that I am […]

Tata Tiago | New #Advertorial

Guys! I am in an ad.. well, not really a commercial but more like an infomercial.. The new Tata Tiago is a way to class and comfort. It feels modern, sophisticated and stylish. Well of course, beauty is in the eye of the beholder but also in it’s details! Tata Tiago has definitely impressed me with its sharp design and shape. […]

Bajaj Allianz Life Launches Value-Packed Goal-Based ULIP

Hey Everyone! Last month, I told you about the super informative Bajaj Allianz Bloggers’ Meet in Mumbai, where all of us discussed our individual #LifeGoals and how Unit-Linked Insurance Plans (ULIPS) can provide us with the financial foundations to fulfil our Life Goals. Well today, I am equally excited to share that Bajaj Allianz Life […]

Breathe – An Amazon Original Series | Review

Are bad deeds with good intentions justified? Does that necessarily make you a bad person? Breathe, an Amazon Original Series, makes us question what holds more value – the action or the intention. Featuring R Madhavan and Amit Sadh in the lead, Breathe is an original series of 8 episodes with a running time of […]

Garnier Micellar Cleansing Water Review

Cleansing waters are becoming so popular! But, by far, the greatest deal I’ve come across in the cleansing water world is Garnier’s Micellar Cleansing Water. As a person who suffers from sensitive skin, I think that’s one of the things I like the MOST about micellar waters. My face did not feel too greasy or too dry after […]

Be Your Own Hero | Valentine’s Day

When I was a teenager, I remember saving up, days prior to Valentine’s Day, making mandatory trips to the nearby gift store, creating paper greeting cards, putting on my favourite hair band and heading to Mcdonald’s to meet my high school date. Today of course, mushy posts on social media have replaced greeting cards. The […]